IAN ALEXANDER CARTWRIGHT
Ian Alexander Cartwright brings over 32 years of experience in brand identity, graphic design, website design, print design, retail environments, video & motion graphics and more.
My work focuses on creating meaningful connections between products, services, ideas, and the people they serve.
As a lifelong learner, I’ve taught Multimedia, Advertising, and Graphic Design at McDowell Tech in Marion, NC, and continue to lead workshops that expand students’ knowledge of these concepts.
I also give back to the community by providing design and consultation services to various nonprofit organizations.
Graphic Designer / Brand Identity Development
Ian Cartwright Design – Sumter, SC
2016 - Present
• Develop brand identity systems and advertising campaigns across digital, print, social media and retail.
• Incorporated comprehensive branding solutions that encompass website design, social media management, and user experience (UX) and user interface (UI) design.
• Design print materials, presentations, illustrations, packaging, point-of-sale displays, and large-format graphics.
• Provide copywriting, photography, and video editing to support marketing initiatives.
• Oversee campaign production, ensuring timely delivery and alignment with client objectives.
Creative Director
Kure CBD & Vape – Charlotte, NC
2014 - 2016
• Created brand identities, including logos, packaging, retail environments, and digital assets.
• Led a team of designers, marketers, contractors and outside vendors in the creation of various promotional materials.
• Planned and managed digital, social media, and print campaigns for consistent messaging.
• Designed trade show exhibits and vehicle graphics.
• Managed internal and franchise asset creation, ensuring brand consistency.
• Designed and implemented the merchandise distribution model and warehouse setup.
• Developed merchandising strategies that optimized product placement and customer experience.
• Supported opening of four corporate stores, enabling twelve franchise sales, averaging $900K annual revenue per location.
Art Director
blu eCigs – Charlotte, NC
2011 - 2014
• Directed brand development and product marketing initiatives.
• Designed product packaging and point-of-sale materials to increase brand recognition.
• Developed digital assets including landing pages, microsites, banners, and social media content.
• Supported growth from startup to national brand, culminating in a $135M acquisition.
Art Director / Marketing Manager
Big Rock Sports – Newport, NC
2004 - 2011
• Managed branding, marketing, and advertising for North America’s largest wholesale outdoor sporting goods distributor.
• Led a team in B2B and private-label product branding, packaging, and advertising design.
• Executed digital marketing campaigns aligned with brand strategy.
• Designed trade show exhibits, product catalogs, POS materials, and websites / microsites.
• Developed user interfaces for dealer ordering systems and sales training software.
Adjunct Professor, Advertising & Graphic Design / Workshops
McDowell Technical Community College – Marion, NC
2000 - Present
• Developed and taught courses in Graphic Design and Multimedia Fundamentals.
• Led workshops integrating on-site and remote learning.
• Mentored students, fostering creative problem-solving and industry-ready skills.