GRAPHIC DESIGN, BRAND IDENTITY, ART DIRECTION
Ian Cartwright Design – Sumter, SC
2016 - Present

• Develop brand identity systems and advertising campaigns across digital, social media, print and retail.

• Design collateral including websites and social interactions, print, presentations, illustrations, packaging, point-of-sale displays and large-format graphics.

• Provide copywriting, photography, and video editing to strengthen marketing initiatives.

• Oversee campaign production and vendor coordination to ensure quality and timely delivery.

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CREATIVE DIRECTOR
Kure CBD & Vape – Charlotte, NC
2014 - 2016

• Supported launch of four corporate stores, driving twelve franchise sales with average annual revenue of $900K per location.

• Directed creation of brand identities, including logos, packaging, retail environments and digital assets.

• Led team of designers, marketers, contractors and vendors in producing promotional materials.

• Planned and executed digital, social media and print campaigns for consistent brand messaging.

• Designed trade show exhibits, vehicle graphics and franchise marketing assets.

• Developed standard operating procedures and training manuals to streamline retail operations.

• Collaborated in the design and implementation of merchandise distribution model and warehouse workflow.

• Created merchandising strategies to optimize product placement and customer experience.

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ART DIRECTOR
blu eCigs – Charlotte, NC
2011 - 2014

• Contributed to growth from startup to national brand, culminating in $135M acquisition by Lorillard, Inc.

• Directed brand development and product marketing initiatives.

• Designed packaging, B2B/B2C collateral and point-of-sale materials to increase recognition and market share.

• Produced digital assets including landing pages, microsites, banners, and social media content.

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ART DIRECTOR / MARKETING MANAGER
Big Rock Sports – Newport, NC
2004 - 2011

• Managed branding, advertising and marketing for North America’s largest wholesale outdoor sporting goods distributor.

• Directed team in B2B and private-label branding, packaging and advertising initiatives.

• Executed digital marketing campaigns to align with brand and sales strategies.

• Designed trade show exhibits, catalogs, POS displays, websites and microsites.

• Created user interfaces for proprietary dealer ordering systems and sales training software.

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ADJUNCT PROFESSOR, WORKSHOPS
McDowell Technical Community College – Marion, NC
2000 - Present

• Developed and taught Graphic Design and Multimedia Fundamentals curriculum.

• Led workshops integrating on-site and remote learning for diverse student groups.

• Mentored students in creative problem-solving, typography, advertising and interactive design best practices.